Thats it for the class today folk's enjoy have fun look after you're selves and don't be rediculous or have any arguements about what I just said just remember who's life it is anyway when me and you talk and a number of options is, no, are, no, is available!! :-)
Tuesday, 17 June 2008
Marketing Lesson # 1: Grammar School!
1. You're or your?
OK. It's simple. Your = belonging to you. You're = you are. It's easy to distinguish the two as you're has an apostrophe (that's this little thing - ' ) which is in place of the 'a'. Yet I constantly see this: "I've got you're things here" or "your a bossy cow"....
2. Apostrophes in inappropriate places
This is a tricky one. For example, I have seen a lot of this recently "please attach cv's here". Now, strictly speaking, I guess you are missing out something there, but ACTUALLY, it should be "please attach CVs here", there should be no apostrophe. Not convinced? OK, another example; "watch online demo's of our products".. demo's?! belonging to demos?!! I don't think so.
3. Misspelling ridiculous
My close friends will know I hate this word anyway (it's a long story, maybe I'll blog on it sometime!), but so many people seem to spell it 'rediculous'... why?!!
4. Its or it's?
Along the same lines as your and you're. It's (see?!) simple. Its = BELONGING TO. It's = IT IS. Apostrophe = missing 'i'!
5. There, they're or their?
People seem to do this one a lot. So, three sentences for you:
I would like to go there
It's their place
They're on their way
Use 'there' for a place. They're' for they are (remember ' replaces 'a'). Their for belonging to - it's an anomaly, that one, it doesn't fit I know, but trust me, it's right!!
6. Who's or whose?
"Whose motorcycle is this?"
"It's a chopper baby"
"Whose chopper is this?"
"It's Zed's"
"Who's Zed?"
"Zed's dead baby, Zed's dead"
Apart from the fact that this is a classic piece of dialogue from the classic cult film, Pulp Fiction (If you haven't seen it, quite frankly, you haven't lived), this also demonstrates nicely the use of 'whose' and 'who's'. Same rule as ever, our little apostrophe friend is standing in for the 'i' which the writer (i.e. me, here), can't be bothered to write.
7. Me and Mrs Jones?!
As much as this is a good song. It's wrong, wrong, wrong. Firstly, you always put the other person first, so it should be Mrs Jones (whoever she is) and secondly, you should refer to yourself in this instance as 'I', not 'me'. HOWEVER, this is not always the case and sometimes people over use it, for example, "There was a parcel for Mrs Jones and I"... OK, rewind... take out Mrs Jones and who was the package for?! For I?! Forsooth, I say, 'twas for I, that parcel! Doesn't make sense, does it?!
8. Arguement or argument?
Sooo many people seem to misspell this one little, but very significant word! No 'e' after the 'u' folks, OK?
9. Loooong sentences which just carry on from one to another with no punctuation you feel really out of breath when you read and want to put a full stop in or a comma at least you know?
Now, I'll admit, I write and talk a lot. Sometimes I use long sentences. But I try so hard to break them up with some sort of punctuation. It astounds me how many people don't. They seem to be scared of putting just one little comma in, or some brackets (like that) or even a full stop. Like that. Need to breathe people!
Last but not least:
10. A limited number of [insert appropriate item here] is or are available
This is actually a tricky one, so this is open to discussion. The thing is, you are talking about A number, so should it be singular, i.e. 'is'? Or because you are talking about a plural amount ('a number'), should it be plural, i.e. 'are'? I used to work for a very prestigious art & antiques fair in London. The leaflets had a piece of copy in them explaining that there was a number of tickets available to purchase at a reduced price and you know what?! EVERY year for 4 years we had the same discussion; 'is' vs 'are'. I never did fathom which was best and we even asked someone who was an English professor and they couldn't tell us for sure... My advice? Just write "A limited number of tickets available" - easy peasy!
Thats it for the class today folk's enjoy have fun look after you're selves and don't be rediculous or have any arguements about what I just said just remember who's life it is anyway when me and you talk and a number of options is, no, are, no, is available!! :-)
Labels:
copywriting,
grammar,
grammatical errors,
marketing,
misspelling,
Victor Meldrew
Tuesday, 3 June 2008
Return of Sam the Ninja Dog

Well, dear readers, a comment on my last post about Sam was that I should "give up and face it, that my dog is as mad as me". All I can say is, well you may not be able to teach an old dog new tricks, but you certainly can teach them to listen to you once in a while! And yes, my dog maybe mad, but now our walks are the wonderfully enjoyable things that we always wanted them to be.
"What miracle is this?!" I hear you cry. Well, it is the simple miracle of the Spray Commander (TM). This little DARLING invention is a collar that we put on Sam when we go walkies, it has a remote control with 3 buttons; 1 - for when he's good, it emits a beep, 2 - for when he's bad, it emits a short burst of air with a Citronella smell and 3 - for when he's REALLY bad and doesn't listen to you or notice you pressing no 2 in the first place, it emits a LOOONG burst of air and Citronella.
The first day we took Sam out with this collar we were apprehensive, to say the least. At the end of the day, normally shouting ourselves hoarse did nothing to stop him or bring him back and our concern was that this wouldn't stop him either. But within the first minute our concerns were answered by seeing a runner in the park. Picture the scene:
Sam: Sniff sniff, sniff... la di da... hold on. What's that over there?!! On the path?! A threat to my family?! A RUNNER?! NO! I must protect them! I must run and bark!!! [spray] What the BEEEEEEEEP was that?!! That's a weird smell, where did it come from?! Oh well, now, what was I doing? Sniff sniff sniff...
It is truly remarkable and, now the weather is how it should be (for now at least!), it is a delight to walk our beloved pooch in all sorts of situations (EVEN the park, with PEOPLE and everything!) and not constantly be checking if there is someone Sam will be offended by and run at. He even walked straight past the postman the other day, now that WAS an achievement.
So, here's to Sam the Ninja Dog Who Got Trained - good luck to everyone else who has a wild, but lovable dog. Seriously, go and try Spray Commander (TM) (you guys at SC can pay me later!).
Labels:
dog training,
freelance marketing,
ninjas,
Sam,
spray collar,
Spray Commander
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